Amanda Clark is the internationally renowned creator of “Portion Perfection,” a visual dietary guide for choosing the right portion size for weight loss and weight maintenance for men, women and children in Australia and overseas.
I’ve been working with Amanda and her team since 2008, helping them keep their branding and collateral consistent across all facets of the business.
Amanda needed help with creating visual branding for Great Ideas in Nutrition, her specialist nutrition and consultancy company.
Great Ideas in Nutrition is focused on improving the health of clients through professional nutritional guidance and access to the correct resources, with practices on the Gold Coast, Tweed Heads and in Lismore.
Amanda wanted Great Ideas in Nutrition’s brand to speak about her expertise in the field of nutrition, while making sure that the design is consistent with her style and attractive enough for both her target audience and industry contacts.
To ensure that the branding work was spot on, I spent time gaining a thorough understanding about the market and what role the business plays in their daily lives.
Working closely with Amanda and her team, I was able to come up with inspiring and captivating design options to engage both customers and industry colleagues.
I focused on weaving together all the design elements for the print and online collateral, making sure that the branding is consistent yet engaging enough for their target audience.
Some of the work I have done includes:
- Graphic elements for website
- Book design
- Print collateral
By providing ongoing design support, Amanda is able to showcase the stand-out visual branding that’s instantly recognisable by her target audience.
Learn more about Great Ideas in Nutrition here