Meaningful branding & graphic design for female entrepreneurs who want to make a difference.


I’m Sim

I’m passionate about two things: my morning surf and helping fearless authentic women build a strong, meaningful brand that gets them the love they deserve.

I understand how challenging it is to build your empire while trying to get noticed. I’ve met fierce entrepreneurial women like you before who are feeling frustrated about their branding and struggling to find a solution that will grow their business without adding extra to the day-to-day challenges of running a business. I’m here to help you launch and grow a gorgeous brand online that your clients will love – and free you from self-doubt and overwhelm.

My goal is for you to confidently build your brand and connect with your soulmate clients, without ever feeling that you are alone in this journey.

Want to get fully booked with your dream clients?

What are you in for?

I need a logo and branding

Your visual brand isn’t just a mix of shapes and colors; it’s the heart and soul of your business.

Whether you want to give your old logo a refresh or start out with a shiny new one, I’ll create the perfect branding that communicates the heart and the value you give to your clients.

More than just a logo and style guidelines, you’ll walk away with clarity, confidence and a fabulous brand.

I need design and other collateral

I’ll work with you to develop your branding collateral to make sure that you have a clear, cohesive brand presence across all materials – from stationeries, brochures and signage to social media and other digital campaigns.

I’ll help you put all the visual puzzle pieces together to create a memorable and irresistible brand that tells your story, makes you stand out from your competition and connect with your dream clients.


How it works






We’re a good fit if…

You’re a passionate female entrepreneur

You know that having a good brand is important for your business

You want a logo and branding that makes you stand out

You believe that a designer can help take you to where you want to be

Maybe not if…

You’re undecided about what direction to take

You’re unable to commit your time and energy to get the results you want

You’re not sure if graphic design and branding is what your business needs


Check out my work

Inspiring branding & graphic design for female entrepreneurs who want to elevate their purpose-driven brands.

How does this sound…

You wake up dreading another day of work, but you realize you’re working with a professional designer who’s helping you finally tick off those design to-do’s that have been bothering you for months. 

You’re glad you won’t have to go around in circles in Canva again, tweaking templates and hoping they’ll work.

And you’re just happy about never missing opportunities because you’re unclear about who you are as a brand.

I’m here to relieve you of your design woes so you can win the love of your dream clients and focus your time on doing what you’re good at. Because I believe that when your brand is true to your heart and values, you attract the people you want to work with. And by showing the true essence of your business, you’ll create your own unique and memorable brand that will help you stand out and succeed.


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